Author: Faisal Mahmood

1-year extended warranty worth INR 4,999 across select models via offline and Flipkart channels Flexible EMI options up to 24 months via Bajaj Finserv, ShopSe & PineLabs Exclusive backpack bundle with select models at MSI brand stores   MSI, a global leader in gaming, content creation, and business & productivity laptops, today announced its May Promotion 2026 campaign, bringing a host of exclusive channel-led offers designed to make premium computing more accessible for students, gamers, and young professionals. Running from May 4th to May 24th, 2026, the campaign delivers enhanced value through extended warranty benefits, flexible financing options, and bundled…

Healthy snacking brand Farmley has announced the winners of its 30-day ‘Daily Fuel Challenge’, a gamified healthy eating initiative conducted through April 2026. The campaign encouraged consumers and creators across the country to create and share one recipe reel a day using products from the brand’s limited-edition Daily Fuel Box.   Farmley gamifies healthy snacking with new ‘Daily Fuel’ campaign   More than 50 creators and consumers participated in the initiative, with several completing all 30 days of recipe-based content creation. Farmley also sold over 500 Daily Fuel Boxes during the campaign window.   Participants ranged from everyday home cooks…

As artificial intelligence transforms industries from finance to media, one sector is proving unusually resilient. Sport.   While AI is already reshaping how content is produced, distributed and consumed, the core of sport remains fundamentally human. Live competition, physical performance and unscripted outcomes are not easily replicated or automated.   Nicole Junkermann – the magic of sport can’t be replaced by an algorithm   According to Nicole Junkermann, founder of Gameday by NJF Holdings, this gives sport a unique position in the emerging AI economy.   “AI can enhance sport, analyse it and distribute it,” she says. “But it can’t…

Ai+ Smartphone has unveiled its latest campaign for the Nova 2 Ultra, fronted by Indian cricket star Ishan Kishan. With a distinctively quirky and narrative-led TVC, the brand takes a refreshing departure from conventional smartphone advertising bringing its flagship device to life through storytelling that is as engaging as it is memorable. This campaign is a continuation of Ai+ Smartphone’s broader vision to redefine the category through trust-led, design-forward innovation.    Ai+ Smartphone Launches New Nova 2 Ultra TVC with Ishan Kishan, Redefining Smartphone Storytelling At the heart of the campaign lies a clear strategic intent to shift how smartphones…

In a significant step towards strengthening India’s mental health ecosystem, Mpower, an initiative of the Aditya Birla Education Trust (ABET) founded by Mrs Neerja Birla, has partnered with the globally renowned Behavioral Tech Institute (BTECH) to introduce a structured, evidence-based Dialectical Behavior Therapy (DBT) programme in India.   This programme represents an important step in addressing high-risk mental health conditions, with Mpower being among the early mental healthcare providers in India to introduce a structured and evidence-based DBT programme at scale, particularly for individuals at risk of suicide and self-harm.   Representatives from Mpower, Behavioral Tech Institute, Marsh India, and…

Nearly 9 in 10 Indians Are Planning or Have Booked Their Summer 2026 Holiday with Hidden Gems Topping Their Travel Wishlists Indian Travellers Are Choosing Smarter Summer Holidays from offbeat destinations to flexible travel dates and last-minute bookings   Despite a backdrop of uncertainty, summer travel is still on for many, with 77% of Indians confident about travelling in the next 3 months. In fact, nearly 9 in 10 Indians are planning or have already booked their Summer 2026 holiday. With only about 38% yet to book their summer holidays, but are actively looking, showing sustained desire for travel despite…

Beverly Hills Polo Club has announced a strategic shift in its operating model in India, establishing its own subsidiary to reinforce its long-term commitment to one of its most important global growth markets.   Beverly Hills Polo Club – Exclusive Brand Outlet   This transition marks a decisive move from a licensing-led structure to a fully owned subsidiary with a franchise-operated platform.   The new model will enable BHPC to exercise greater control over brand positioning, consumer experience, and market execution. It is designed to drive consistency, strengthen brand equity, and accelerate scalable growth across channels. At the core of this…

 In a move that signals how legacy food brands are evolving with changing consumer choices, Jagdish Farshan, one of India’s oldest names in traditional snacks and namkeen, with over eight decades of craft rooted in Vadodara, has introduced one of India’s first sev ranges made using avocado oil, alongside an upcoming launch of their 80g grab-and-go packs across its snack portfolio.  With a portfolio spanning 500 products/SKUs and a presence across multiple markets, the brand’s latest launches reflect a deliberate shift a clear shift towards more conscious ingredients and modern consumption habits, without moving away from the taste and familiarity…

The head-turning, single-seater Jawa 42 Bobber has won the ‘Viewer’s Choice Style Icon of the Year’ at the prestigious Times Drive Auto Summit and Awards. The motorcycle has reset design expectations in India’s mid-sized segment with its distinctive visual identity and strong cultural relevance.   Top: The Jawa 42 Bobber; Bottom: Nivedita Matta, Brand Lead, Jawa, Classic Legends, receives the award from Minister of Road Transport and Highways of India Nitin Gadkari   Since its launch in September 2022, the Jawa 42 Bobber has stood apart with a design that is unapologetically singular. Low-slung and built around a floating single seat,…

Galgotias University has appointed Professor Saumya Sindhwani as Provost, adding a senior academic leader with experience across teaching, executive education, organisational development, and institution building.   Professor Sindhwani joins Galgotias University from Indian School of Business, where she held leadership responsibilities as Associate Dean for Advanced Management Programmes and Executive Director of the Centre for Learning and Management Practice. She is also on the Board of Advisers for Jose Rizal University, Philippines.   Professor Sindhwani, joining from ISB, will strengthen academic excellence, research, innovation, and global learner opportunities at Galgotias University   She brings more than two decades of professional…