Author: Faisal Mahmood

Ai+ Smartphone has unveiled its latest campaign for the Nova 2 Ultra, fronted by Indian cricket star Ishan Kishan. With a distinctively quirky and narrative-led TVC, the brand takes a refreshing departure from conventional smartphone advertising bringing its flagship device to life through storytelling that is as engaging as it is memorable. This campaign is a continuation of Ai+ Smartphone’s broader vision to redefine the category through trust-led, design-forward innovation.    Ai+ Smartphone Launches New Nova 2 Ultra TVC with Ishan Kishan, Redefining Smartphone Storytelling At the heart of the campaign lies a clear strategic intent to shift how smartphones…

In a significant step towards strengthening India’s mental health ecosystem, Mpower, an initiative of the Aditya Birla Education Trust (ABET) founded by Mrs Neerja Birla, has partnered with the globally renowned Behavioral Tech Institute (BTECH) to introduce a structured, evidence-based Dialectical Behavior Therapy (DBT) programme in India.   This programme represents an important step in addressing high-risk mental health conditions, with Mpower being among the early mental healthcare providers in India to introduce a structured and evidence-based DBT programme at scale, particularly for individuals at risk of suicide and self-harm.   Representatives from Mpower, Behavioral Tech Institute, Marsh India, and…

Nearly 9 in 10 Indians Are Planning or Have Booked Their Summer 2026 Holiday with Hidden Gems Topping Their Travel Wishlists Indian Travellers Are Choosing Smarter Summer Holidays from offbeat destinations to flexible travel dates and last-minute bookings   Despite a backdrop of uncertainty, summer travel is still on for many, with 77% of Indians confident about travelling in the next 3 months. In fact, nearly 9 in 10 Indians are planning or have already booked their Summer 2026 holiday. With only about 38% yet to book their summer holidays, but are actively looking, showing sustained desire for travel despite…

Beverly Hills Polo Club has announced a strategic shift in its operating model in India, establishing its own subsidiary to reinforce its long-term commitment to one of its most important global growth markets.   Beverly Hills Polo Club – Exclusive Brand Outlet   This transition marks a decisive move from a licensing-led structure to a fully owned subsidiary with a franchise-operated platform.   The new model will enable BHPC to exercise greater control over brand positioning, consumer experience, and market execution. It is designed to drive consistency, strengthen brand equity, and accelerate scalable growth across channels. At the core of this…

 In a move that signals how legacy food brands are evolving with changing consumer choices, Jagdish Farshan, one of India’s oldest names in traditional snacks and namkeen, with over eight decades of craft rooted in Vadodara, has introduced one of India’s first sev ranges made using avocado oil, alongside an upcoming launch of their 80g grab-and-go packs across its snack portfolio.  With a portfolio spanning 500 products/SKUs and a presence across multiple markets, the brand’s latest launches reflect a deliberate shift a clear shift towards more conscious ingredients and modern consumption habits, without moving away from the taste and familiarity…

The head-turning, single-seater Jawa 42 Bobber has won the ‘Viewer’s Choice Style Icon of the Year’ at the prestigious Times Drive Auto Summit and Awards. The motorcycle has reset design expectations in India’s mid-sized segment with its distinctive visual identity and strong cultural relevance.   Top: The Jawa 42 Bobber; Bottom: Nivedita Matta, Brand Lead, Jawa, Classic Legends, receives the award from Minister of Road Transport and Highways of India Nitin Gadkari   Since its launch in September 2022, the Jawa 42 Bobber has stood apart with a design that is unapologetically singular. Low-slung and built around a floating single seat,…

Galgotias University has appointed Professor Saumya Sindhwani as Provost, adding a senior academic leader with experience across teaching, executive education, organisational development, and institution building.   Professor Sindhwani joins Galgotias University from Indian School of Business, where she held leadership responsibilities as Associate Dean for Advanced Management Programmes and Executive Director of the Centre for Learning and Management Practice. She is also on the Board of Advisers for Jose Rizal University, Philippines.   Professor Sindhwani, joining from ISB, will strengthen academic excellence, research, innovation, and global learner opportunities at Galgotias University   She brings more than two decades of professional…

Kansai Nerolac Paints Limited (KNPL), one of the leading paint companies in India, has taken its heat-reflective coating, Nerolac Perma NoHeat, out of brochures and into barefoot reality with a powerful on-ground initiative.   As part of a unique on-ground activation, the company coated pathways at multiple high-footfall temples across Southern India, with Perma NoHeat, Kansai Nerolac’s acrylic-based, heat-reflective coating formulated to reduce surface heat absorption. On-ground temperature readings recorded a reduction of up to 15°C on treated surfaces, resulting in a visibly and physically more comfortable walking experience for devotees visiting the temple premises during peak daytime hours. Rather…

Replaces the fragmented, email-driven coordination that has historically existed in the sector Reduces approval turnaround times from weeks to minutes, enhances compliance and improves cashflows across ecosystem   CBRE South Asia Pvt. Ltd, India’s leading real estate consulting firm, today announced the launch of Investment IQ Pro at the CII BFSI Summit 2026 in Mumbai, the next-generation version of its flagship Investment Risk Monitoring platform Investment IQ. CBRE was the Knowledge Partner at the Summit.   The platform is an AI-powered workflow solution and is designed to streamline and transform real estate investment processes by replacing fragmented, manual systems with…

Bisleri International, India’s leading packaged drinking water brand, partnered with the Calvin Harris India Tour 2026 as the hydration partner across three key cities – Bengaluru, Mumbai, and Delhi.   Bisleri Partners with Calvin Harris India Tour 2026 as Hydration Partner   Known for curating high-energy and large-scale live experiences, the Sunburn and BookMyShow Live brought one of the world’s most celebrated DJs and producers to India, delivering an immersive showcase of music, scale, and spectacle. The tour witnessed thousands of attendees across the three cities. Through this collaboration, Bisleri enhanced the overall concert experience by ensuring seamless access to trusted hydration during high-consumption…