Author: Faisal Mahmood

This Mother’s Day, Tupperware, the pioneer of kitchen organization and food storage, steps into the world of instant convenience through its collaboration with Instamart, India’s pioneering quick commerce platform. Rooted in a simple cultural truth that no kitchen staple is more trusted than the one your mom swears by, the partnership brings one of India’s most iconic kitchen brands straight to consumers’ doorsteps. Joining this celebration are two of India’s most loved real-life moms, Soha Ali Khan and Neha Dhupia- who, as mothers themselves, trust Tupperware to show up every single day, from packing their kids’ lunches to organizing their…

Mothers have long been the backbone of families, often placing everyone else’s needs before their own. However, new findings from a Habuild survey reveal a growing shift—today’s mothers are increasingly aware of the need to prioritise their health, yet lack the support systems to do so effectively.   The survey, conducted by Habuild among over 5,000 respondents, the majority of whom were women, highlights a critical gap between intent and action when it comes to maternal health and well-being.   Key findings from the Habuild survey include: Over 60% of respondents are aged 45 and above, indicating that many women…

Third edition of the clean-tech innovation platform offers upto $100,000 in technical assistance grant Backed by DPIIT’s Startup India, ENTICE 3.0 offers deployment opportunities with BRPL and JVVNL   The Global Energy Alliance for People and Planet, in partnership with DPIIT’s Startup India initiative, invites applications for ENTICE 3.0 (Energy Transitions Innovation Challenge) from clean-tech innovators to tackle two pressing grid-level challenges. The Global Energy Alliance’s flagship program in India, ENTICE, enables innovators to test solutions within real utility environments, alongside providing mentorship, technical support and ecosystem partnerships.   ENTICE 3.0   ENTICE has evolved from an innovation challenge into…

Students at Galgotias University have built a growing portfolio of iOS applications through the University’s iOS Student Developer Program, powered by Apple and Infosys, with 34 student-developed apps now live on the Apple App Store.   Galgotias University has built a thriving iOS ecosystem with 34 apps live on the Apple App Store across AI, healthcare, education, and social impact themes This progress draws from Galgotias University’s continued investment in state-of-the-art facilities, cutting edge laboratories, and immersive learning environments where students are encouraged to move beyond classroom theory and create products with real world relevance. Supported by faculty mentors and…

1-year extended warranty worth INR 4,999 across select models via offline and Flipkart channels Flexible EMI options up to 24 months via Bajaj Finserv, ShopSe & PineLabs Exclusive backpack bundle with select models at MSI brand stores   MSI, a global leader in gaming, content creation, and business & productivity laptops, today announced its May Promotion 2026 campaign, bringing a host of exclusive channel-led offers designed to make premium computing more accessible for students, gamers, and young professionals. Running from May 4th to May 24th, 2026, the campaign delivers enhanced value through extended warranty benefits, flexible financing options, and bundled…

Healthy snacking brand Farmley has announced the winners of its 30-day ‘Daily Fuel Challenge’, a gamified healthy eating initiative conducted through April 2026. The campaign encouraged consumers and creators across the country to create and share one recipe reel a day using products from the brand’s limited-edition Daily Fuel Box.   Farmley gamifies healthy snacking with new ‘Daily Fuel’ campaign   More than 50 creators and consumers participated in the initiative, with several completing all 30 days of recipe-based content creation. Farmley also sold over 500 Daily Fuel Boxes during the campaign window.   Participants ranged from everyday home cooks…

As artificial intelligence transforms industries from finance to media, one sector is proving unusually resilient. Sport.   While AI is already reshaping how content is produced, distributed and consumed, the core of sport remains fundamentally human. Live competition, physical performance and unscripted outcomes are not easily replicated or automated.   Nicole Junkermann – the magic of sport can’t be replaced by an algorithm   According to Nicole Junkermann, founder of Gameday by NJF Holdings, this gives sport a unique position in the emerging AI economy.   “AI can enhance sport, analyse it and distribute it,” she says. “But it can’t…

Ai+ Smartphone has unveiled its latest campaign for the Nova 2 Ultra, fronted by Indian cricket star Ishan Kishan. With a distinctively quirky and narrative-led TVC, the brand takes a refreshing departure from conventional smartphone advertising bringing its flagship device to life through storytelling that is as engaging as it is memorable. This campaign is a continuation of Ai+ Smartphone’s broader vision to redefine the category through trust-led, design-forward innovation.    Ai+ Smartphone Launches New Nova 2 Ultra TVC with Ishan Kishan, Redefining Smartphone Storytelling At the heart of the campaign lies a clear strategic intent to shift how smartphones…

Nearly 9 in 10 Indians Are Planning or Have Booked Their Summer 2026 Holiday with Hidden Gems Topping Their Travel Wishlists Indian Travellers Are Choosing Smarter Summer Holidays from offbeat destinations to flexible travel dates and last-minute bookings   Despite a backdrop of uncertainty, summer travel is still on for many, with 77% of Indians confident about travelling in the next 3 months. In fact, nearly 9 in 10 Indians are planning or have already booked their Summer 2026 holiday. With only about 38% yet to book their summer holidays, but are actively looking, showing sustained desire for travel despite…

In a significant step towards strengthening India’s mental health ecosystem, Mpower, an initiative of the Aditya Birla Education Trust (ABET) founded by Mrs Neerja Birla, has partnered with the globally renowned Behavioral Tech Institute (BTECH) to introduce a structured, evidence-based Dialectical Behavior Therapy (DBT) programme in India.   This programme represents an important step in addressing high-risk mental health conditions, with Mpower being among the early mental healthcare providers in India to introduce a structured and evidence-based DBT programme at scale, particularly for individuals at risk of suicide and self-harm.   Representatives from Mpower, Behavioral Tech Institute, Marsh India, and…