In an effort to combat misinformation, Google is testing a digital watermark that can identify photos created using artificial intelligence (AI).
SynthID, a tool created by DeepMind, Google’s AI division, will recognize artificially created photos.
To make watermarks undetectable to the human eye but identifiable by computers, modifications to specific pixels in photographs are embedded in the watermarks.
DeepMind, however, revealed that it is not “foolproof against extreme image manipulation”.
As demonstrated by BBC Bitesize’s AI or actual quiz, it is getting harder and harder to distinguish between actual photographs and those that have been artificially created as technology advances.
AI picture generators are becoming commonplace; for example, the well-liked program Mid journey has more than 14.5 million users.
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They make it possible for users to quickly produce images by typing in basic text instructions, raising concerns about ownership and copyright around the world.
Only images generated by Google’s image generator, Imagen, will be subject to the system for establishing and verifying watermarks.
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Typically, an image will have an invisible watermark—a logo or piece of text—added to it to indicate ownership and, in part, to make it more difficult for others to take a copy of the image and use it without permission.
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It can be found in pictures that are featured on the BBC News website and often have a copyright watermark in the bottom-left corner.
These watermarks, however, can be easily changed or removed, making them ineffective for identifying photographs created by Al.
Hashing is a method that internet companies employ to produce digital “fingerprints” of known abusive movies so they can swiftly identify and take them down if they start to circulate online.
However, if the video is cropped or altered, it can also get corrupted.
With the help of Google’s system, users would be able to instantaneously determine if a photo was created manually or artificially by using its software.
Pushmeet Kohli, who heads the research department at DeepMind, revealed to the media that its system alters images so subtly “that to you and me, to a human, it does not change”.
In contrast to hashing, he claimed, the company’s software can still recognize the watermark’s presence even after the image has subsequently been cropped or changed.
He added You can change the colour, you can change the contrast, you can even resize it… [and DeepMind] will still be able to see that it is AI-generated.”.
He did, however, issue a warning that this was an “experimental launch” of the system and that the business needed people to use it in order to find out how reliable it was.
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A voluntary agreement in the US to ensure the safe development and use of AI was signed by Google in July.
The agreement included making sure that people can recognize photos created by computers by installing watermarks.
Mr Kohli said that this action mirrored such commitments, while Partnership on AI campaigner Claire Leibowitz argued that greater business collaboration is required.
She expressed hope, “I think standardisation would be helpful for the field.”
“Different methods are being pursued, we need to monitor their impact – how can we get better reporting on which are working and to what end?
“Lots of institutions are exploring different methods, which adds to degrees of complexity, as our information ecosystem relies on different methods for interpreting and disclaiming the content is AI-generated,” she added.
Google, Microsoft And Amazon Pledge: Tech News Updates in India To Reorient Your Thoughts:
Several major tech firms, including Google, have committed to watermarking some AI-generated content, including Microsoft and Amazon.
A study article about Meta’s Make-A-Video, a yet-to-be-released video generator, claims that watermarks will be applied to the produced videos to satisfy similar concerns about the transparency of AI-generated works.
In addition to photos, this generator also produces audio and video.
China Sets An Example:
China completely outlawed AI-generated photos without watermarks at the beginning of this year, but companies like Alibaba continued to use them in their text-to-image tool, Tongyi Wanxiang, which is part of its cloud division.
You probably think of a memorable television program or movie when you think about Netflix.
What did you enjoy the most? game of squid? Bridgerton? Perhaps Stranger Things?
The streaming service hopes that soon video games will be vying for a spot on that list.
Netflix is gradually ratcheting up plans to offer additional gaming experiences to members, saying that games are a crucial component of its proposition to remain relevant with consumers in the years to come.
Leanne Loombe, VP External Games unit at Netflix, revealed to the media:
“Games are one of the biggest forms of entertainment out there today, so it is just a natural extension for Netflix to include them as part of the subscription.
“The lines between the different ways we enjoy our entertainment are blurring.
When you’re in that moment, looking to sit and watch a movie or be more active and play a game, we want to make sure we have something for you.
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“Our goal is to have a game on the service for everyone. Not focus on making one big experience, but rather a selection of titles that members can choose to play.”
Though many users were unaware of this change, games have been playable on the Netflix app since November 2021.
According to Loombe, the streaming service has purposefully refrained from “shouting from the rooftops” in favour of taking their time to fully comprehend the industry.
Games Meant For Mobile Devices:
Mobile games are currently being offered, some of which are connected to well-known Netflix titles (like Stranger Things) and others that are separate from the service (like Reigns: Three Kingdoms).
Currently, they can only be played on mobile devices, though testing to explore how they might function on TVs and desktops is in progress.
Shay Thompson: Games Journalist Perspective:
According to Shay Thompson, a games journalist, the industry is “littered with the failed attempts” by mainstream media organizations to enter the gaming space, so taking a low-key approach is a smart decision.
“When other mainstream entertainment organisations have tried to enter the game space they’ve struggled,” Thompson outlined. “I think it’s often down to companies fundamentally misunderstanding what it is about games as a form of entertainment that makes them so compelling to players.
“Amazon Games is an example of this, They’ve had titles like Lost Ark and Crucible with big budgets but those titles lacked the creativity and uniqueness that we’ve come to expect from the games space. That’s a significant reason why those titles haven’t ended up making a serious impact.”
Amazon Struggles In Game Section:
Although Amazon’s games branch may not have achieved the same level of success as its Prime Video operation, we still anticipate seeing more games from them in the future.
The business is presently developing the upcoming Lara Croft-starring Tomb Raider instalment.
Focusing on the mobile games first is a clever strategy that could work in Netflix’s favour,” declares Thompson.
“It looks as if they’re taking the time to understand the landscape and gamers. I know their reputation has been a bit shaky on the streaming side recently, but it certainly seems like they’re trying to work with the games space and not against it.
“However giving gamers what they want, not what big organisations think they want, will be the key to making this work. That is creativity and being unique.”
Well dear reader, how all this would uncover, this remains to be seen and we shall keep you updated with valuable and fact-checked tech news updates in India.